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EEC804F4-7474-447C-80A6-845E7186F3FA.jpe

Thinker. Researcher. Teacher.

Dr. Candice L. Edrington identifies herself as a scholar-activist. Her teaching and research focuses on public relations, social movements, visual rhetoric, and social media. Before earning her Ph.D. in Communication, Rhetoric, and Digital Media from NC State, Dr. Edrington gained professional experience in the communication and public relations field via capacities such as: Adjunct Instructor, Independent Public Relations Consultant, Coordinator of Communications, and Director of Engagement.

Having over seven years of teaching experience, she has taught a variety of core communication and public relations courses including: Public Speaking, Interpersonal Communication, Human Communication, Communication and Interactive Media, Introduction to Public Relations, Public Relations Writing, Cases in Public Relations, Public Relations Campaigns, and Mixed Methods Research and Analysis. As an instructor, her goal is to not only prepare students for careers in Public Relations and Strategic Communication, but to facilitate the co-creation of knowledge through critical thinking, relationship building, and hands on experience. In the classroom, she aims to foster a positive learning space where diversity and inclusion of all, and their ideas, are welcomed. High importance is placed on implementing assignments that are not only grounded in theory, but practical in nature. With this, she places a strong emphasis on incorporating technology into the classroom which encourages students to explore technological advancements further in addition to promoting its professional application.

Much like her academic and professional experience, her research agenda is interdisciplinary in nature. Having experience in both quantitative and qualitative methods, she explores the intersections of social movements, strategic communication, and social media through a public relations lens. Her passion for social justice and change fuels the desire to uncover both visual and textual messaging strategies that promote action and build effective relationships. Dr. Edrington's dissertation used a mixed methods approach and combined both her professional and academic background. The objective of this project was to analyze the identification message strategies used by two social movements in an effort to build relationships with their social media followers and friends. Her research is published in the Journal of Public Interest Communications and Visual Communication Quarterly. 

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